Bajaj Branding strategy

Our Brand IdentityOur Brand is the visual expression of our thoughts and actions.It conveys to everyone our intention to constantly inspire confidence.Our customers are the primary audience for our brand.Indeed, our Brand Identity is shaped as much by their belief in Bajaj as it is by our own vision.Everything we do must always reinforce the distinctiveness and the power of our brand.We can do this by living our brand essence and by continuously seeking to enhance our customers’ experience.In doing so, we ensure a special place for ourselves in the hearts and the minds of our customers.
Our Brand EssenceOur Brand Essence is the soul of our brand.Our brand essence encapsulates our mission at Bajaj.It is the singular representation of our terms of endearment with our customers.It provides the basis on which we grow profitably in the market.Our Brand Essence is Excitement.Bajaj strives to inspire confidence through excitement engineering.Blending together youthful creativity and competitive technology to exceed the spoken and the implicit expectations of our customers.By challenging the given. By exploring the unknown and thereby stretching ourselves towards tomorrow, today.
Our Brand ValuesWe live our brand by its values of Learning, Innovation, Perfection, Speed and Transparency.Bajaj will constantly inspire confidence through excitement engineering.
LearningLearning is how we ensure proactivity.It is a value that embraces knowledge as the platform for building well informed, reasoned, and decisive actions.
InnovationInnovation is how we create the future.It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds the ordinary.
PerfectionPerfection is how we set new standards.It is a value that exhibits our determination to excel by endeavouring to establish new benchmarks all the time.
SpeedSpeed is how we convey clear conviction.It is a value that keeps us sharply responsive, mirroring our commitment towards our goals and processes.
TransparencyTransparency is how we characterise ourselves.It is a value that makes us worthy of credibility through integrity, of trust through sensitivity and of loyalty through interdependence.